2911, from Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” This Holy scripture shall be directly translated to our every client interaction.
2911 Media, 2911 Productions and 2911.digital (aka Mission CTRL) were created to offer service through a passion for and direction from the Lordship of Christ, with the hearts of forever-servanthood – both in service to the client and to God above. Believing that in all things HIS Glory would be shown by and through a firm and resolute passion for excellence and strength to endure to see that EVERY client’s hopes and dreams will be achieved.
His executive experience has been achieved “ground up” within the industry from day-to-day road management and intra-label involvement with some of Christian music’s top bands, to his transition back into mainstream to establish a new diversity of services for various clientele.
Westby is adept at creating globally impactful publicity and marketing campaigns, vital for career development and ongoing representation. His emphasis on the lost art of personal relationships has led to strong ties with top TV producers in New York, Nashville and Los Angeles who are on hand not only to take his calls, but book clients assembled under his banner. The result has been a series of “wins” in the television medium—with a diverse array of programs – a tracking that few media professionals have been able to consistently score.
His ability to translate careers into relevant media opportunities and unique events is also diverse—from Dolly Parton to Meat Loaf, from Megadeth to KC and The Sunshine Band, to The Oak Ridge Boys—complete media tours have surrounded their projects to achieve high levels of visibility and success.
When excellent communication skills, attention to detail and a commitment to excellence combine with hands-on experience and a genuine return to the model of “serving the client” – the sky is the limit.
The first thing you should know about Jason is that he’s a bit of a music-junkie without genre boundaries. His career in music began from humble roots, organizing and promoting concerts, shows and managing bands while in college in the late 90’s, in Louisville, Kentucky. In 2002, he became the first person to bring a rock n’ roll show aboard the historic Belle of Louisville, an early 20th century popular river steamboat. In 2003, Jason helped launch a popular lifestyle and entertainment magazine where music and culture were a big editorial focus. That lead him into music journalism which became his primary focus through 2016; writing and conducting interviews for a variety of regional and national websites, magazines, and blogs about everything from artist profiles, to album reviews, video interviews and concert/festival reviews. Jason also served as Music Editor for GonzoToday.com, a website dedicated to the GONZO form of journalism made popular by fellow Louisville-native, Dr. Hunter S. Thompson.
Jason also developed a solid history of project management, marketing communications, and nationwide event / trade show / conference production from a few non-music industry career paths from 2007- 2016.
Jason holds a Bachelor of Science from the University of Louisville, and studied in Paris, France during his college tenure.
In 2018, he is refocusing his heart and mind to serving the artist’s marketing, PR and publicity requirements. With a finely-tuned attention to the “art” in music and live entertainment, he will bring a sincere approach to all client’s of 2911 Media, no matter how big or small they may be.