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ST. LOUIS, Mo. – Beltone Alliance announced their partnership with Lee Greenwood, legendary award-winning songwriter and artist, to promote hearing health through the Beltone Alliance Network in Florida, Tennessee, Missouri, Kansas, Illinois, Arkansas, and Oklahoma.

As part of the campaign, Lee Greenwood is sharing his personal experience with Beltone Hearing Aids, which he began wearing in 2022 when he was experiencing hearing loss.

The partnership is being launched through a multimedia campaign featuring Greenwood and his world-renowned patriotic song “God Bless the U.S.A.”

“I wrote “God Bless the U.S.A.” to celebrate Independence and Freedom, but when you lose your hearing, you become isolated and withdraw from life,” Greenwood said. “Beltone understands this, and wants everyone to live life to the fullest, which is why I turned to them and was tested for hearing loss and fit with prescriptive hearing aids.”

As part of the campaign, Beltone Alliance is offering free hearing evaluations at their 180 locations to people concerned about their hearing loss to determine if there are any underlying medical conditions. The free hearing evaluations can be scheduled by calling toll-free 855-442-4516 or online at

“We are thrilled to have such an American Icon as Lee Greenwood willing to share his story of hearing health in order to help others hear better and enjoy life,” said Glenn Otey, President and CEO of Beltone Alliance.

Newsweek™ Magazine awarded Beltone with providing “Best Customer Service” in 2023 for their Hearing Care Professionalism in helping individuals with hearing loss.

About Lee Greenwood:
Throughout his expansive career, international country music icon Lee Greenwood has earned multiple CMA and ACM Awards, a Grammy Award for Top Male Vocal Performance on “I.O.U,” in 1985, and a multitude of other prestigious awards nominations. His discography includes twenty-two studio albums, seven compilation albums, seven No. 1 hits, and thirty-eight singles including songs like “It Turns Me Inside Out,” “Ring On Her Finger Time on Her Hands,” “She’s Lyin’,” “I Don’t Mind the Thorns if You’re the Rose,” “Dixie Road,” “Somebody’s Gonna Love You,” “Going Going Gone,” “You Got A Good Love Comin’,” among others. His stand-out hit “God Bless the U.S.A.” has been in the top five on the country singles charts three times (1991, 2001, and 2003), giving it the distinction of being the only song in any genre of music to achieve that feat. It reached the Top 20 of the Billboard Hot 100 chart shortly after 9/11. Known for his stand-out patriotism and support of the U.S. military, Greenwood has been honored with the Congressional Medal of Honor Society’s National Patriot’s Award and entertained troops on more than 30 USO Tours. For more information, visit